Key Account Sales
Whether they are your key accounts, major
accounts or strategic accounts, they are invariably your business lifeline. Developing your sales people to work Key Accounts
effectively, is one of the most difficult challenges that many businesses face. In terms of major account sales training,
there are many providers to choose from and a large array of open programmes.
The issue is, though, that just because the theory works on an account
spending £100million a year, it does not mean that it works for every account. If sales training is not pragmatic and market
specific the lessons are quickly lost, because of the lack of real world application. We counter this by developing Key
Account Workshops, that are tailored to the individual client, key topics will include;
- Decision Making Units and the Political Sale
- Force Field Analysis
- Business Analysis and Mapping
- Buyer motivation and catalysts for change
- The Business Environment
- Building the Account Strategy
Please CLICK HERE to email us, or call us now to discuss our range of in company solutions and how we can grow your most precious
accounts.
